This book is a "must read" not only because it is about a fascinating topic - the nature of the unconscious mind - but because it is an engaging and accessible book by the scientist who did the groundbreaking research. A useful textbook for anyone with a strong interest in the field. Daniel Kahneman referenced in the popular Thinking Fast and Slow. Jonah Berger, author of 'Contagious' and 'Invisible Influence' John Barghs Before You Know It moved our understanding of the mysteries of human behaviour one giant step forward. An entertaining and intelligent book that will change the way you see yourself and the world around you. This fascinating journey through the inner workings of the human mind reveals how our conscious thoughts and unconscious motives intertwine to shape who we are. Before You Know It is a fascinating compendium of landmark social-psychology research (Publishers Weekly) and an introduction to a fabulous world that exists. Gavin Francis, author of 'Adventures in Human Being' and 'Empire Antartica' Lucid, vivid, and entertaining psychology reconceived through compelling and powerful storytelling. Malcolm Gladwell, author of 'Blink' and 'David and Goliath' John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. 13.89 51 Used from 1.99 25 New from 12.58.
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May 2023
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